Monday, May 5, 2014

The marvel movie rights situation as it stands currently


*I posted this on my Facebook a few months ago and I have updated it to include new information that has recently come to light.
I feel like we are in the golden age of superhero movies. We are at the point where we are getting a handful of movies based on comic books every year and for the most part they are good movies. We even have marvel creating a shared universe where characters introduced in one movie can show up in another’s characters franchise or even better have several characters show up in a single movie and kick Loki’s butt. But as you may or may not know some characters, due to their movie rights being tied up at a different studio are not a part of that shared universe. Spider-man is at Sony and the rights to Fantastic Four and the Mutants of the X-men are over at Fox.  Disney/Marvel has the rights to everybody else.    
The reason why the movie rights to some of marvel’s most well-known characters are held by different studios is because in the 90’s long before Disney bought Marvel the comic speculator boom happened. The boom and then bust decimated the market and Marvel needed money so they leased the movie rights to most of their characters off to other studios. Since then a lot of the movie rights to their characters have reverted back to Marvel. Most of The Avenger’s line up was at some point at different studios. The rights reverted back to Marvel because each contract has a set period of time in which a movie based on the characters in the contract must be in production, or the rights go back to Marvel. This is to prevent studios from sitting on the movie rights forever. In other words if no movie is ever made or not far enough in production the rights go back to marvel. This is what happened most recently with the movie rights to daredevil last in 2012. The reboot was not far enough along by October and the rights reverted. This prevented another bad Daredevil movie from being made at Fox.
So for the movie rights for Spider-Man, the Fantastic Four, and the X-Men to come back to Marvel one of a few things are going to have to happen: option one pay the studio that has the rights a ton of money to require the rights. Or option two wait for Sony or Fox to stop making movies on these characters because it is no longer profitable to do so. Or option three the studios drag their feet on making one for too long and the rights revert that way. It is important to state that the movie rights are in perpetuity meaning that as long as Fox keeps making X-Men movies and Sony keeps making Spider-Man movies they can keep the rights.
Make no mistake Marvel will one day get their rights back and here is how in my opinion I think they will sooner then later. Let me break it down by group.
The Fantastic Four: Out of all the three sets of rights that are not at Marvel this is the one that is most likely to go back next. First the clock is starting to run out of time to reboot this franchise. The last fantastic four movie was rise of the silver surfer released in 2007. I have found stories online that peg the amount of time that fox has between movies at around seven years. This means that Fox needs to get this one off the ground. The production schedule has been pushed back several times and filming to begin in the next few weeks but I have not seen more than a director attached, the casting of the Fantastic Four Dr. Doom and the person that will become mole man eventually, and a premise that I hope is a bad joke they weren’t even at comic-con last year. Fantastic Four has a good chance of reverting back to marvel because the reboot is not all that far enough along in production. Last I checked you need more than six actors to make a most movies. Also interviews with the actors indicate that they have no clue what is happening with this movie. This movie has an announced release date of June 19, 2015. Also The second way to look at this is that Fox is somehow able to get the movie far enough along in production to keep Marvel happy I have serious doubts as to the quality movie. If the movie sucks it will be a big flop at the box office. This is certainly possible there have been a lot of big budget flops lately at the box office such as the Lone Ranger, Oblivion, and Red 2 to name a few from Last year alone. At that point Marvel can come in and negotiate a reasonable price for the franchise and get the rights back. Or Fox will be reluctant to make another movie based on the Fantastic Four and the rights will revert back to Marvel several years later. I do think I should point out that is certainly possible (Though unlikely)for the Fantastic Four reboot to do well and then none of this will happen and the rights will remain at Fox for the foreseeable future. I hope Marvel gets the rights to the Fantastic  Four soon because it gives them access to several great villains like Galactus, Annihilus, and Dr. Doom which could be great in future Avengers movies.
Spider-Man: Last year Sony rebooted the Spiderman franchise and has plans for a sequel for next year and another in 2016 and yet another in 2018 as well as spinoffs for the Sinister Six and Venom. Movies are in production so Spiderman is not going to go anywhere for at least the next few years. He is also such a popular character that it would take a few billion for Sony to let go of him. The only way I see the character coming back to Marvel is due to franchise fatigue. Spiderman 3 made $890,871,626 at the box office. The reboot the Amazing Spiderman made $752,216,557 so it is possible that with each sequel Sony will get diminishing returns and after 4 more movies it may no longer be a safe bet to make yet another sequel. And really what else are they going to do reboot the franchise AGAIN? At that point it might be a good idea to sell the rights back to Marvel and let Spidy be an Avenger while giving Sony part of the gross on future Spider-Man films.
The X-Men: X-Men was really the movie that set off the modern comic book character adaptation trend in Hollywood. Some of the movies in this franchise have been mixed it terms of fan reactions and critical praise and I would love for the X-Men franchise to go back to Marvel after Days of Future of Past comes out next year. However the X-Men are in the same situation as Spider-Man the studio is making plenty of money off the movies for now and are going to keep making sequels until it no longer makes financial sense. Last year the Wolverine was released I saw it and I did like it. The Wolverine was number one at the box office the weekend it was released but,  it still performed below the studios expectations. It is possible that we are at the point where the X-Men Franchise has peaked and that it will start to see diminished returns per movie and begin to make less money per film in the future. I also think that Days of Future past may defy this trend due to all the hype around this movie. I am actually looking forward to it because of the story and the cast. But this movie due to the use of time travel and a lot of characters could easily turn into a mess and may keep audiences away from future X-Men movies. And if that is not enough Fox has said that they would like to do five to ten spinoffs and sequels. As far I can see it is only a matter of time until fox milks every dime from this franchise and runs it into the ground. When that happens Fox might be willing to sell and we can hear the word mutant mentioned on screen in a Marvel movie.
Namor: The movie rights to Namor are a bit weird for years most people thought that the rights to Namor were at Marvel along with almost everyone else. However Kevin Fiege the man behind the Marvel Studios movies in an interview that Namor was over at Universal and the rights to him were complicated.   
Man Thing: Man Thing is another one that is a bit weird. At last look the movie rights are at Lionsgate entertainment. However it is entirely possible that the rights to Man Thing have returned to Marvel. Over seven years ago in 2006 a Syfy Channel movie was made about Man Thing.  Other evidence in favor of the rights to Man Thing reverting is the use of Ellen Brandt (Man Things Wife’s name in the comics) in Iron Man 3 and Maria Hill talking on the phone about Man Thing in an episode of Agents of  S.H.I.E.L.D       
So there it is folks the way the rights are at the moment and how I think they might revert back to Marvel in a hopefully timely manner. Below is an infographic by the Geek Twins.  If you like what you read don’t forget to share this with your friends on Facebook. 

 Marvel Character Movi Rights Infographic

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